As it's Friday and I'm not feeling creative, here's a lolcat (thanks to ICHC!) you can fill in yourself. I'll even give you a topic.
Is this a good thing? A bad thing? A corporate version of the existing Modeling Project? Should it be debranded and contributed to Modeling? Should it stay branded and exist on its own? Can the Eclipse Foundation really support a project coming with its own branding, if that branding isn't owned by Eclipse? (Consider the rebranding issues with Mylar/Mylyn & Maya/Maynstall.)
And as with Subversive/Subclipse and PDT/phpeclipse, is it really the best approach to have two projects competing for resources when they could instead be sharing them?
Woof, meow, and get out of the way.