Remember when no one had heard of EMF? When it was just Ed Merks, Frank Budinsky, and Dave Steinberg? Me neither.
These days modeling is everywhere, and with good reason. There are now a total of 70 people contributing to and committing for the various Modeling projects, the most recent additions being from MDT (Papyrus, BPMN2), EMF (CDO), and TMF (Xtext).
And that's not even including a couple of e4 talks about The Modeled UI in Eclipse e4 and The e4 Programming Model Across Web and Desktop or one about Designing an Android Domain Specific Modeling Language using EMF, GEF and GMF!
I guess some people are just unbearably stupid, eh?